This is me

If you look at my background there is so much variety, theatrical works, filming, photography, art direction, production and styling but behind all of this is a love of composition the desire to create the best images/experience for the client.

The disciplines are the same across all these fields you need to understand colours, lighting, expression, texture and trends. With that I combine good logistic and production skills that ensure the projects are delivered on time and within budget.

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          ‘Art Directors should be a maker, someone that has an opinion on everything,

           and a very precise point of view that they can apply to different mediums.

           That what a good Art Director should be’  

                                                                                                                          Fabien Baron

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As printed media is dying, the need for content has hugely increased, the images becoming more disposable.

Its paramount that the images engage with the customer quickly and effectively. To do this you must know your market, beautiful images are amazing, but they have to market the product correctly otherwise the beauty is wasted.

I love being on set/location, its vibrant, busy, so creative but most of all the people are great, models, makeup artists, photographers etc. all working as team.

I take inspiration from so many places; I love to travel (and bore people with graffiti pictures) but you can find interesting things everywhere, from a concrete car park to a greasy spoon cafe. Its about ways of seeing and exploring your environment.

I also follow many brands/creatives whose content I enjoy, from Isabel Marant, Atelier Franck Durand, YSL, Zimmerman, Sezane, Massimo Dutti and many more.

 

Please get in touch if you would like to discuss future work.