Pure Collection

Pure Collection Organic & Loungewear.

A lot of emphasis was placed on the organic collection, by its nature it was being sold at a higher price bracket so it was imperative that  the customer could see the softness and detail of the garment. The model I chose needed to express the warmth and softness of the product. the lighting was softened to bring out the natural tone of the knitwear and simultaneously complementing the models skin colour. Kate gave the garments a more edgy contemporary feel that was a younger a step change from previous shoots.